Meet FRANK: restaurant software that feels like a teammate
FRANK was born in Rotterdam
A CITY DRIVEN BY GASTRONOMY
A place where kitchens work hard, teams move fast, and great food is built on discipline, craft, and trust. It’s where long nights are normal, standards are high, and there’s little patience for tools that get in the way.
Founded by Arthur Bassant in 2025, FRANK quickly earned the trust of leading restaurants in Dutch gastronomy. Through years of close relationships across the industry, from chefs and owners to operators, and managers, the same frustration kept coming up:
restaurant tech often looks polished on the surface, with sleek websites and impressive feature lists, but beneath that layer the actual systems are complex, far from intuitive, and harder to work with than they should be.
FRANK is built for restaurateurs who value powerful simplicity.
FRANK'S MISSION
Replace chaos with simplicity in restaurant operations. We build technology that makes growth predictable and day-to-day work lighter, so teams can focus on what truly matters: their guests.
FRANK'S VISION
Build the leading growth platform for ambitious restaurants worldwide, empowering teams to create better guest experiences, stronger margins, and lasting success that leads to a more joyful business.
We're in good company
BUILT BY PEOPLE WITH EXPERIENCE FROM
HAPPY HOUR
5pm-8pm
DAILY
Logos are shown for reference only and reflect individual team experience. No affiliation or endorsement is implied.
Arthur
Founder & CEO
Arthur, founder of FRANK, launched HEERLIJK.nl in 2007, marking the beginning of his journey into the culinary world. What began as organizing exclusive Michelin-star events evolved in 2010 into developing innovative online and tech-driven concepts for restaurants. With over 15 years of experience in digital platform development and an extensive network among the top culinary professionals in the Netherlands and Belgium, he brings joy to over 2,000 restaurants annually. His strength lies in concept development, relationship management, and building lasting partnerships.
HELP US BUILD THE FUTURE OF HOSPITALITY SOFTWARE
At FRANK, we’re reimagining how restaurant technology should feel. Not as a distant system to manage, but as a reliable teammate you can count on every day. We’re based in Rotterdam and work in a hybrid setup, combining time at home with time in the office.
