How Lake House Rotterdam
simplified reservations across multiple restaurants with FRANK
Managing 1,300 covers every week doesn't require more complexity. It requires a reservation system that stays simple for guests, staff and restaurant marketing managers.
15 min
onboarding new employees
1,300+
covers processed every week
smarter marketing
dedicated event booking links
Type: casual
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Switched from: Zenchef
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Location: Rotterdam
On an average week, Lake House Rotterdam processes around 1,300 covers through FRANK.
For Cas Maasland, who oversees marketing and communication of Lake House Rotterdam and Nossa, the reservation system plays a central role in keeping daily operations running smoothly.
But finding the right system wasn't always straightforward.
For years, the team worked with Formitable. When the platform transitioned to Zenchef, however, the simplicity they valued disappeared. Everyday tasks became more complicated, the software felt increasingly overwhelming and personal support became difficult to find.
The team started looking for a reservation system that would bring simplicity back.
Built for restaurants, not for software specialists
For Cas, one of FRANK's biggest strengths is how little training new staff actually need.
Reservations work exactly like a digital reservation book.
Checking guests in takes one click. Creating shifts or tickets is straightforward. There's no complicated setup before anyone can start using the system.
"We include FRANK in our staff training. New employees open the system, click around for fifteen minutes and they already understand how it works."
For busy hospitality teams where not everyone is naturally technical, that simplicity saves valuable time every single week.
Restaurant marketing made easier
Beyond reservations, FRANK has also simplified the way Lake House promotes events.
The restaurant regularly organises wine dinners, special events and themed evenings that require deposits.
Instead of sending guests to a general reservation page, every event has its own dedicated booking link.
"When I post an Instagram story saying 'Book now', I want guests to land on the exact event they're interested in instead of having to search the website. With FRANK, every event has its own booking link, which makes my job as a restaurant marketing manager so much easier."
Gift cards are fully integrated too, allowing guests to purchase them both online and in the restaurant.
One overview across every restaurant
As a marketing manager, Cas regularly switches between Lake House Rotterdam and Nossa. With FRANK, moving between locations is effortless while maintaining a clear overview of reservations across every restaurant.
Returning guests are also instantly recognisable, helping the team deliver the personal experience guests expect.
"It's really easy to switch between our different restaurants. Everything is clear, and it's nice to instantly recognise returning guests."
Restaurant tech that grows with you
As Lake House Rotterdam continues to grow, FRANK grows alongside it.
With the opening of a new restaurant on the horizon, the team already knows which reservation platform will be implemented there.
Historical reservation data also plays an important role in planning for the future. Because the entire guest database was transferred during the migration, previous years remain available for comparison.
"I can compare Father's Day with last year, see how many covers we had then and make better decisions based on actual data."
For Cas, though, perhaps the biggest compliment isn't a feature at all.
"I hardly think about FRANK anymore, and that's actually a good sign. Everything just works."
For a restaurant group managing multiple locations, thousands of guests and a growing calendar of events, that's exactly what reservation software should do: support the business behind the scenes without demanding attention so the team can focus on creating exceptional guest experiences.
