Making restaurants flourish.
Discover why we created FRANK, what drives us, and why so many restaurants love working with us. Because for us, restaurant tech is personal.
Restaurant technology should make your life easier — not add another task to an already full plate.
We believe restaurant teams deserve more than chaos, guesswork, and burnout. FRANK makes growth feel predictable, marketing easy, and hospitality teams can focus on what truly matters: their guests.
With FRANK on the team, restaurants see fuller tables, higher margins, and more time to achieve lasting success, not just survive the day.
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Our vision goes far beyond managing and optimizing reservations.
Now
Since January, FRANK has been working with a team of experienced developers and specialists from companies including Formitable, Booking.com, Temper, and HEERLIJK.nl towards a single ambition: to create the best reservation system available. From the very beginning, FRANK has received support from the Netherlands' top restaurants.
10 years
By 2035, FRANK will be partnering with tens of thousands of restaurants worldwide. Not by growing bigger for the sake of it, but by adding value everywhere. FRANK expands market opportunities, strengthens guest relationships, and helps restaurants realize their potential. Sometimes with small improvements, sometimes with major breakthroughs.
5 years
Arthur Bassant
Founder & CEO
Arthur, founder of FRANK, launched HEERLIJK.nl in 2007, marking the beginning of his journey into the culinary world. What began as organizing exclusive Michelin-star events evolved in 2010 into developing innovative online and tech-driven concepts for restaurants. With over 15 years of experience in digital platform development and an extensive network among the top culinary professionals in the Netherlands and Belgium, he brings joy to over 2,000 restaurants annually. His strength lies in concept development, relationship management, and building lasting partnerships.
We understand that time is money and that not every question can wait
When you work with FRANK, you're working with people who care deeply about the hospitality industry. Have a question? We'll answer the phone (yes, without a menu) and help you wherever needed.
